11: When Deep Gladness Meets Deep Need with Valerie Bowden
What if the very talent your business needs is waiting in a place you’ve never thought to look?
In this episode of Write Your Outcome, I sit down with Valerie Bowden, founder of CRDLE, a company connecting businesses with extraordinary talent across Africa. Valerie shares how rethinking outsourcing and tapping into untapped potential can transform not just your business, but your purpose.
We talk about how shifting your perspective, whether it’s about a place, a platform, or a professional challenge, can unlock opportunity where you least expect it. From reimagining LinkedIn to redefining global hiring, this is a conversation about listening to the quiet energy pulling at your heart and following it into meaningful, aligned work. In this episode, we explore:

- What it looks like to follow your “gladness†into purpose-driven work
- The untapped power of hiring from overlooked regions
- How to rethink LinkedIn and build community from authenticity
- Why your next breakthrough might start with a simple mindset shift
Whether you’re a founder, leader, or someone looking for your next calling, Valerie’s story will remind you: the most powerful outcomes begin when deep gladness meets deep need.
Connect with Valerie Bowden:
- Website: crdle.com
- LinkedIn: Valerie Bowden
- Instagram: @valeriegbowden
Listen to full episode on Spotify, Apple Podcast, Amazon, iHeart Radio, or YouTube.
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